"Crafting Compelling User Experiences in Social Design"
Jan 30, 2024 - 10:20amSummary: The speaker is discussing the principles of social design in the context of creating engaging digital spaces, drawing on the collaborative work with Kristen. They emphasize the importance of social participation, challenges, and focused attention in driving user engagement within a product. Kristen's expertise in designing environments for coherence, sense-making, and collaboration is highlighted, particularly in the transition to digital spaces. The speaker believes that fundamental design elements, like those in a burrito, are critical for crafting unique and compelling user experiences in social design.Transcript: All right, thinking about some of the social design constraints and affordances for something like a burrito, I have some very particular ideas around creating containers for social participation, challenges, just narrowings of focus so that people are in a shared field together and that as a driver for uptake within a product, engagement, basically. So this is beginning of an attempt to articulate the practice that Kristen and I are doing in social design and architecture. The way I understand it from the sort of product and technical side is getting the plumbing together for getting people into a shared online space is great and necessary. And the more seamless it is to participate in that space, the more likely it is that people will show up there. But what is the glue that keeps people coming back and creates bonds between the people that are in the space? So Kristen in particular has a really strong sense of this because she has been designing sort of coherence and sense making and collaboration environments for most of her existence. So and over the past four or so years, we've been moving that practice into digital spaces which have different affordances, especially because they're distributed. So something like the burrito is a great example of input mechanisms and output mechanisms that are primitives that can be utilized in social design. I think they're essential for creating really cool custom experiences. So I'll just leave it there. I have some specific ideas on bringing this stuff into practice, but yeah, the general is fine for now.
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